The Challenge
Nobody really knows what every relevant segment of the crypto/blockchain community is thinking. Determining whether crypto start-ups will ever achieve product-market fit remains an uncertainty. It’s easy to scour crypto social media and scan Reddit, but this represents a tiny segment of the 15% of Americans who’ve invested in various cryptocurrencies.
Or...you could create a large survey, but that takes forever, relies on third parties to source audiences, and mostly contains multiple choice questions.
The VC wanted to discover new insights about what audiences felt about blockchain, crypto, including risks and opportunities. They wanted to hear from a representative audiences—in their own words. They had no time or budget to code the open ended responses to accelerate paths to insights.
#1 Need: Get better at spotting emerging investment opportunnities and evaluating them effectively.
The Solution
So they turned to Panoplai to find different crypto audiences, launched a short series of Panoplai studies, and analyzed the resulting insights. They got - emotion, sentiment, categories—in just hours. And, they were able to do this work on their own, with a single analyst.
The bottom line: Answers led to an insight that their competitors don’t have access to—and ultimately to a smarter investment strategy that is much more likely to generate outsized returns.
Panoplai empowers VCs, private equity firms, and financial service firms by providing real-time insights, dynamic data analysis, and AI-driven decision-making tools. With access to fast, precise, and actionable intelligence, firms identify emerging trends, assess risks, and move faster than their competitors.
The Results
With Panoplai, they are now:
- Understanding market trends with proprietary customer data
- Identifying and seizing emerging opportunities
- Creating actionable insights on industries and markets
- Conducting thorough and informed due diligence
- Helping portfolio companies enhance customer focus easily
Ultimately, it's the purchasing behavior of customers that drives the success of companies and the movements of markets. Panoplai helps investors evaluate opportunities from the outside-in, through the language, emotion, and sentiment of those customers.
About Panoplai
Panoplai is an AI-powered market research platform built for teams that need speed without sacrificing depth. We help content strategists, marketers, and product leaders uncover AI consumer insights, run advanced survey-based audience targeting, and build dynamic digital twin personas. From lead generation to content ops to product-market fit, Panoplai turns static data into fast, scalable intelligence. Want to see for yourself? Let's talk.
