Plai
Meet Plai, Your AI Research Agent
Plai is Panoplai's intelligent AI research agent, built to accelerate every stage of the research lifecycle. It writes and programs surveys, codes open ends, generates concepts and claims, and drafts respondent messaging — all with research best practices built in. Tell Plai what you want to accomplish, and watch it build.
Why it matters:
Most AI tools stop at the draft. Plai programs your survey too — inside Panoplai, ready to field. No yes/no questions, no out-of-order screeners. Just research-grade output, without the cleanup.
Generate Concepts, Claims, and Messaging Before You Field
Before a concept test goes live, someone has to write the stimulus — concept descriptions, claim variants, respondent-facing copy that won't bias the response. That work usually happens in a Word doc, or gets handed off. Describe your product, your audience, and your objective, and Plai drafts research-grade stimulus materials, trained on how concepts need to be written to get clean data.
Why it matters:
Better stimulus means better data. Plai removes the blank-page problem at the front of every study.
Launch Studies from Chat
Tell Plai your audience, country, and number of completes. Plai finds the right participants, shows you a confirmation summary, and launches. No extra steps, no extra tabs.
Why it matters:
From research brief to live study in minutes, not hours.
Platform
A Redesigned Experience, Built Around How You Actually Work
The Panoplai homepage now opens with a single question: what do you want to do today? Start a new study, continue where you left off, jump into results, or ask Plai — the new navigation surfaces the right entry points immediately, without the clicks it used to take to get there. We also redesigned the core UI for clarity and speed, so the platform gets out of the way and lets you focus on the work..
Why it matters:
Even a few seconds of friction adds up across a research cycle. A cleaner, faster starting point means your team spends more time on decisions and less time finding their way around.
Unified Digital Twin Chat
All Your Chats, In One Place
Chat functionality used to be scattered across four separate areas of Panoplai, forcing you to hunt for the right one. Now it's unified: segment-level, single-study, cross-study, individual persona chats, and general data queries are all accessible from one place, in one upgraded experience.
Why it matters:
Banner management used to interrupt your flow. Now it doesn't.