Panoplai (previously Glimpse) is a panoramic research platform that uses AI to uncover meaningful, nuanced insights by integrating all your data sources into a single, powerful source of truth.

Tune in regularly for exclusive AI insights, product updates, and market trends from the Panoplai team.

"Our platform has evolved into something bigger—something more comprehensive. We now unify AI with human expertise, integrating multiple data sources into a single source of truth. It's no longer just about a quick snapshot of insights; it's about a panoramic view of your audience, with the tools to enrich, activate, and measure data like never before." - Neil Dixit, Founder and CEO of Panoplai

Virality isn't luck—it's strategy. Panoplai surveyed 525 social media users to find out why some brands win online while others miss the mark.

Key Takeaways:

• 20.8% of users cringe when brands force trends.
• Humor drives engagement (50.7%), but it's not for everyone.
• Nike wins with emotional, purpose-driven storytelling.
• Duolingo thrives on quirky, meme-fueled content.

The Big Insight:

Generic content fails. Sloppy content backfires. Thoughtful, well-timed authentic content builds trust—and wins.

With Panoplai's digital twins and AI-powered audience discovery features, brands can predict what resonates—before hitting publish.

Unique in the industry, Panoplai unites quantitative rigor with explanatory power. Imagine precisely defining the customer segment that matters most to you—and then getting feedback from them in real-time.

Understanding Segment Chat:

Talk to a subset of your target audience with Panoplai's Segment Chat—easily filter data to engage specific groups, like women aged 55-64 who spend $500+ on holiday shopping, for example.

How to Get Started:

Use filters to define your segment. Click on the person icon on the right side of the dashboard in the app. Select the audience you want to filter it down to. Once decided, click on the desired segment. If more than one filter is desired, hold: shift, command, and click on desired segment.

Then go into AI Conversations → Create new. Check off the box "include only filtered responses." Name your segment and start chatting!

Why it Matters:
Generic insights often miss the nuances that drive real action. Segment Chat helps you go beyond surface-level trends by enabling direct, AI-facilitated conversations with specific audience segments—like high-value customer groups or emerging demographics. This means you can uncover deeper motivations, unmet needs, and behavior patterns unique to each group built on real first-party data. The result? Sharper strategies, more personalized experiences, and better business outcomes.

Panoplai, Tripadvisor & Group Black joined forces to explore the preferences and behaviors of an often-overlooked group: Black travelers. This collaboration revealed powerful insight, resulting in a feature in Travel + Leisure for it's innovative approach.

By building a foundation of traditional research and layering Panoplai's Segment Chat, we brought distinct travel segments to life. Tripadvisor and Group Black turned Segment Chat conversations into powerful statistics included in their report.

These real-time insights can empower Tripadvisor strategists and content creators, as well as Tripadvisor travel industry partners, to create more tailored campaigns, increase engagement, and even invest in new product or service innovations. 

Panoplai can help you unlock the same level of audience understanding—so you can craft messaging that drives results before your next campaign goes live.

We're thrilled to share the exciting momentum behind our rebrand from Glimpse to Panoplai, which is already making waves across the market research world—picked up by over 150 media outlets including Yahoo! Finance and Associated Press.

Curious about why we made the shift? Hear directly from our CEO and Founder, Neil Dixit, as he unpacks the story behind the rebrand and how it marks the first step toward building a platform that delivers on our vision: giving you a truly panoramic view of all your insights.

• Panoplai's Chief Strategy Officer Adam Bai hosted a packed dinner and happy hour at SXSW, drawing industry leaders and innovators from across the conference.
• Adam Bai took the (virtual) stage alongside Tripadvisor and GroupBlack at Quirks, sharing fresh insights into the habits and behaviors of Black travelers. Watch the full virtual session here.
• Panoplai's Chief Revenue Officer, Jay Popovich, and Adam Bai made an impact at Samplecon, where Adam joined a panel discussion on the "Tension Between Innovation, Tradition, and Scale."

Activate your panel data to create your own synthetic data with confidence.

Offer valid until April 30, 2025