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Using Innovative Research to Help Build the Largest Senior Living Brand in the U.S.—From Scratch!

2-May-30-2025-03-03-17-3729-PM

Industry

Healthcare

Challenge

A fast-growing senior living organization was expanding its network of high-end facilities across the Midwest—but lacked a unified brand identity. With a new CMO onboard, the company needed to quickly understand how today’s seniors and their families make decisions about senior living.

Results

Panoplai’s research became a key input to board-level decisions on branding, marketing, and regional expansion. The CMO now regularly uses Panoplai insights to refine the company’s go-to-market strategy, select ad concepts, allocate investment, and identify new acquisition opportunities—all while accelerating insight delivery by 3x.

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About Company

This senior living company is building the largest luxury senior living brand in the United States. With a focus on empathy, wellness, and lifestyle, the organization is reimagining what aging looks like for new generations of retirees. Partnering with Panoplai allows them to make brand and investment decisions backed by real-time sentiment, preferences, and trends.

The Challenge

Investigate foundational questions quickly. For instance:

  • What do new generations of seniors care about most when it comes to senior living?
  • How do they imagine their lives as they age?
  • How do they research and shop for senior living communities?
  • What role do their children typically play in decision-making?
#1 Need: Listen to the voices of thousands of seniors across the Midwest, with a focused lens on key target cities within the region.

The Solution

Launch a series of studies with Panoplai over more than a year. Here are study examples:

  • Target particular Midwestern cities to uncover local hopes and concerns about senior living.
  • Target the entire Midwest to better understand what seniors and their children value about senior living communities.
  • Test new advertising concepts, storyboards, and content, in advance of a 2024 advertising blitz.
  • Launch a brand tracker to test awareness, brand attributes, sentiment, and more on a periodic basis.

The Results

The CMO consistently presents research findings and actionable insights to the CEO and board, driving momentum in the branding strategy's growth and impact.

Studies conducted with the Panoplai platform are now shaping to:

  • Refine the overall communications and marketing strategy
  • Select high-impact ad concepts, content, target audiences, and channels
  • Allocate investments in senior living facilities
  • Drive decisions on acquisition and regional expansion

About Panoplai

Panoplai is an AI-powered market research platform built for teams that need speed without sacrificing depth. We help content strategists, marketers, and product leaders uncover AI consumer insights, run advanced survey-based audience targeting, and build dynamic digital twin personas. From lead generation to content ops to product-market fit, Panoplai turns static data into fast, scalable intelligence—all in one, panoramic view. Want to see for yourself? Let's talk.

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Download the case study here