Skip to content

Investigating Generative AI Adoption in the Future of Work with Charter Works, a Leading B2B Media Organization

nytw napkins-11

Industry

B2B

Challenge

Charter Works—a leading B2B media platform focused on the future of work—wanted to explore how generative AI was impacting real workers across industries. But traditional survey tools lacked nuance, and interviews weren’t scalable. They needed a new way to uncover the lived experiences, hopes, and concerns of workers and managers navigating AI adoption.

Results

The study became the foundation for actionable guidance shared across Charter’s media platform, newsletter, and live events. Insights were featured in top-tier outlets like Bloomberg and Fortune, and informed programming at their flagship Workplace Summit. With Panoplai, Charter now delivers research that is both scalable and rooted in the human experience.

charterworks.com
1,173
respondents across 3 U.S. sectors
39%
of orgs are unsure how to use AI effectively
1937558-1

About Charter Works

Charter Works is a media and insights company shaping how we think about the future of work. Known for rigorous journalism and inclusive research, Charter equips leaders with practical tools and bold ideas for building better workplaces. With Panoplai, they’re advancing a people-first vision for generative AI adoption.

The Challenge

Charter wanted to understand the reality of generative AI adoption within organizations. They believe that understanding workers' and managers' lived experiences and perspectives is critical for pursuing this goal.

They were dissatisfied with the existing approaches to research available to them. Traditional survey platforms couldn't capture the texture of people's experiences with generative AI, and interviews and focus groups, while important, weren't scalable enough to capture differences between the experiences of different groups of people.

#1 Need: to use new approaches to research to "shine light on alternative paths that can produce better social outcomes."

The Solution

Together with Panoplai, Charter surveyed 1,173 individual contributors and managers about their experiences, hopes, and fears relating to generative AI. This study targeted three sectors across the US economy: manufacturing, service, and knowledge work. Charter also connected guidance and insights from a range of practitioners, labor economists, research scientists, and organizers.

The Results

Using research to drive Charter's success as a media platform to:

  • Increase engagement among current subscribers
  • Attract new subscribers to the platform
  • Enhance Charter's marquee event, The Workplace Summit, with valuable insights
  • Secure earned media coverage from top outlets like Bloomberg and Fortune

Charter's partnership with Panoplai validates our emphasis on open-ended, human language responses, top-of-mind awareness, and emotion & sentiment. Charter's world-class researchers and journalists were able to use Panoplai to bring to life a deeper, more nuanced narrative about generative opportunities and risks.

About Panoplai

Panoplai is an AI-powered market research platform built for teams that need speed without sacrificing depth. We help content strategists, marketers, and product leaders uncover AI consumer insights, run advanced survey-based audience targeting, and build dynamic digital twin personas. From lead generation to content ops to product-market fit, Panoplai turns static data into fast, scalable intelligence. Curious how we can help your business? Let's talk.

Want to read the full story?

Download the case study here