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Acquisition Case Study: Top 3 CX Company

1-May-30-2025-05-01-16-0344-PM

Industry

Technology

Challenge

This top-tier CX company needed a way to rapidly deploy “market pulse” studies to support both sales pitches and customer retention strategies. Their existing tools couldn’t keep up with the speed and specificity required across departments like marketing, sales, and product.

Results

Since partnering with Panoplai, the company has seen a 2.5x increase in sales opportunities, growing from a $3.2M baseline to over $8M in new Total Contract Value.

$3.2M
baseline opportunity
2.5x
Increase in opportunities
$8M
new opportunities (with Panoplai)
$300K
annual spend with Panoplai

The Challenge

This top-tier CX company needed a way to rapidly deploy “market pulse” studies to support both sales pitches and customer retention strategies. Their existing tools couldn’t keep up with the speed and specificity required across departments like marketing, sales, and product.

The Solution

Company acquired Panoplai Enterprise license, utilizing 4K credits per month to target marketing, sales, product, and other departments. They integrated surveys, Gong (Conversational Intelligence), social media, and additional reviews for a comprehensive analysis.

The Impact

Multiple Data Streams: Integrated survey, conversational data, social media insights, reviews, and other data streams.

Proactive Intelligence: Leveraging Panoplai for rapid intelligence on specific acquisition targets.

Personalization: Tailoring each strategy to key KPIs using our proprietary targeting model.

Accuracy & Reliability: Ensuring all data streams are thoroughly cleansed via our advanced validation models.

Linked to ROI: Utilizing AI to generate content (blogs, LinkedIn posts, etc.) with a strong focus on ROI.

About Panoplai

Panoplai is an AI-powered market research platform built for teams that need speed without sacrificing depth. We help content strategists, marketers, and product leaders uncover AI consumer insights, run advanced survey-based audience targeting, and build dynamic digital twin personas. From lead generation to content ops to product-market fit, Panoplai turns static data into fast, scalable intelligence. Want to see for yourself? Let's talk.

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Download the case study here