Panoplai is a panoramic research platform that uses AI to uncover meaningful, nuanced insights by integrating all your data sources into a single, powerful source of truth.

Tune in regularly for exclusive AI insights, product updates, and market trends from the Panoplai team.

In this issue:

✨ What is a digital twin (and why should you care)?

🆕 New feature: Data weighting

🏆 Client spotlight: Employer brand ROI

🌍 Where we’ve been—and where we’re headed

What even is a digital twin?

During Panoplai's NY Tech Week panel, "Synthetic Signals: Transforming Audience Discovery" on June 3rd, this fundamental question arose.

Neil Dixit, CEO and Founder of Panoplai, broke it down like this:

"Years ago, companies were looking to create digital versions of something that exists in the real world. For example, General Electric, creating a digital model of an airplane engine. So take that, fast forward to today, in the world of marketing and research, we have digital versions of real people—digital twins—who can answer surveys, test messaging and simulate decisions." - Neil Dixit

Fielding doesn't always go as planned—quotas can be off, or audiences can be hard to reach. That's where data weighting comes in. It lets you rebalance your dataset post-collection to accurately reflect your target population, ensuring sound insights even with an imperfect sample.

Why weight data?

• Fielding Adjustments: Correct for sample imbalances (e.g., age, region) or missed quotas.
• Hard-to-Reach Audiences: Ensure underrepresented groups (like 65+ TikTok users for census balance) are accurately reflected in your analysis.

What's New with Panoplai?

You can now easily import and apply weights to your dataset. Check out the support article!

1. Click Manage Weights in any project

2. Download respondent IDs (RIDs).

3. Add your weights to the weight column.

4. Upload to Panoplai's dashboard.

5. Seamlessly toggle between 'weighted' and 'unweighted' views for analysis.

Balance your data. Reflect reality.

This feature simplifies post-fielding adjustments, ensuring your data tells the full, accurate story.

Charter, a future-of-work company, used Panoplai to research if a strong employer brand impacts business outcomes like revenue and stock performance.

Surveying 800+ U.S. workers on top companies and integrating Glassdoor ratings, revenue, and stock returns, they found a clear pattern:

1. Strong Employer Brand: Companies with a stronger employee brands—especially around culture, leadership, and growth—performed better financially.

2. Key Correlation Metrics: High scores in "Culture & Values" and "Recommend to a Friend" strongly correlated with market outperformance.

The Big Insight: 

Employer brand directly shapes business outcomes and customer trust.

With Panoplai's help, Charter launched their very own playbook and employee brand summit reshaping how leaders think about employer brand—not as HR fluff, but as a true growth driver.

• Just wrapped: NY Tech Week - We hosted a captivating panel on Synthetic Signals: Transforming Audience Discovery—featuring leaders from MOST Wanted Co, Cint, Panoplai and more. From digital twins to AI-fueled segmentation, the conversation was candid, thought-provoking and packed with fresh perspectives.
• Next Stop: IIEX Europe - Headed to IIEX Europe in Amsterdam (June 17-18)? Join Michael Steinberg to explore how AI, digital twins, and synthetic data can transform your insights. Book a lightning demo for a firsthand look at the Panoplai platform. 
• Coming Soon: Quirks NY - Catch us on stage and on the show floor this July at Quirk's New York! More details, including booth number and presentation times, will be announced soon.

Want to see how Panoplai can elevate your business?